Do you choose canned food or dry food? What brand? There are so many different brands, all shapes and sizes of pet food to choose from and pet owners are provided with very little information to base your decisions on (other than advertising) – it can get so confusing! Well, buckle your seatbelt depending on how much you know of the pet food industry, this could be a bumpy ride! You are about to learn seven secrets – well kept secrets – of pet food. Sit back, brace yourself, and keep reading.
Beneful says it’s ‘Premium Dog Food for a Happy, Healthy Dog’ and sells for around $18.00 for a 31 lb. bag, Science Diet “promises” ‘precisely balanced nutrition through continuous research and the highest quality food backed by your Vets endorsement’ and sells for around $21.00 for only a 20 lb bag. Then there are numerous pet foods that make the very same statements – ‘Premium Dog Food, Highest Quality’ – that sell for $30.00 or more for a 20 lb bag. And the same holds true for cat owners…Do you choose Whiskas that states ‘Everything we do is about making cats happy!’ or do you choose one of those high end cat foods that make the very same claim of a happy, healthy cat but cost 3 times as much?
Now with the on-going pet food recall pet owners have questions such as ‘Has this food been recalled?’ or ‘Is this food the next one to be recalled?’…’Is my pet safe?’ Wow this is confusing! And scary too! What exactly is a pet owner to do? How about learning a few secrets! Equipped with the knowledge of a few secrets of pet food, it’s not nearly as confusing.
All pet foods use descriptive words like choice and premium, though few of them actually use premium or choice ingredients in their food. The ‘secret’ is that per the rules of the pet food industry, no pet food can make any claims or references on their label or advertising as to the quality or grade of ingredients. You see, the word ‘premium’ when it’s related to pet food DOES NOT mean that the ingredients in the food are premium. With pet foods, premium does not (can not) describe the food nor does it (can it) describe the quality of the food. It is a marketing term and that is all. Per the pet food industries own rules and regulations, “There are no references to ingredient quality or grade” (regulation PF5 d 3). So, words like premium, or choice, or quality are just marketing or sales terms. They should not be interpreted as terms describing the quality of the food.
Now why wouldn’t a pet food label be allowed to tell a prospective customer the quality of their ingredients? Doesn’t a pet owner deserve to know what they are buying? This leads me to the next secret…
If I can compare ‘people’ food to pet food for just a second, we all know there are different qualities of people food. There is White Castle (I’m guilty here, I love the little guys!) and there is Outback Steak House (another favorite). Both restaurants serve meat and potatoes. At White Castle for under $3.00 you can get a couple of hamburgers and an order of fries. While at Outback you can get a steak and baked potato for around $16.00. Both serve beef and potato – yet you already realize that there are huge nutritional differences between a fast food hamburger and a steak…right?
The problem in the pet food industry – is that most pet owners don’t think in the same terms when it comes to pet food. They don’t think in terms that there are fast food types of pet foods and there are sit down restaurant more nutritious types of pet foods. In fact, several years ago a young man tried this very experiment with his own diet – eating nothing but fast food for 30 days. In just one month of eating fast food three meals a day, he gained a great deal of weight, blood pressure and cholesterol levels sky-rocketed. Now, imagine your pet eating this type of food its’ entire lifetime.
OK, so back to our two meals…if a chemical analysis of your meal at White Castle was compared to a chemical analysis of your meal at Outback – both would analyze with a percentage of protein, carbohydrates, and fat. Regardless whether you consider a steak at Outback a higher quality of protein than the burger – it would still analyze as protein. The analysis doesn’t measure quality of protein.
So here is the secret…All pet foods come with a Guaranteed Analysis stating the percentage of protein, fat, fiber and moisture in the food. The REAL secret lies in the quality of the percentages of protein, fat, and so on.
In a chemical analysis of a pet food – chicken feet would analyze as protein, although granted it provides very little nutrition. And as well, a cow that was euthanized (put to sleep) because of a disease that made it unfit for human consumption – would analyze as protein although that could be considered dangerous for consumption. Both of those things – chicken feet and a euthanized cow – are allowable ingredients and commonly used in pet food. You see the secret within the pet food industry is manufacturers have a WIDE OPEN door to where they obtain their ingredients. The only strict rule they must follow is an adult dog food must analyze with 18% protein and an adult cat food must analyze with 26% protein. Sources to acquire those particular percentages range from a ‘human grade’ meat, to chicken feet, to euthanized animals, to grain proteins, to even man made chemical proteins and many variations in between.
Pet food labels do not have to tell – are not allowed to tell – the sources they use to obtain that required 18% or 26% protein. And to make matters worse…quality minded pet food manufacturers – the companies that use 100% human grade ingredients – are not allowed to tell customers or potential customers that their products are quality, human grade ingredients.
So how can you know if your pet’s food uses chicken feet or euthanized cows or if it contains human grade ingredients?
If the words premium and choice mean basically nothing with regards to the quality of pet food, and if some pet foods use chicken feet and euthanized animals in their food – how can a pet owner know what they are getting in their pets’ food?
This big secret is found in ingredient definitions. Unlike ‘people’ food where you can pretty much look at the food to determine the quality, pet food is far different. All ‘people’ food must meet particular USDA (United States Department of Agriculture) and FDA (Food and Drug Administration) guidelines. The same is not true for pet food. Chicken feet and euthanized cows are NOT allowed in people food for obvious reasons – they have no nutritional value or they could be dangerous to consume. The same is NOT true for pet food. The only way to know if those chicken feet or euthanized cows are in your pet’s food is to know what ingredients they can be used in.
The common pet food ingredient ‘Meat and Bone Meal’ is basically a combination of many different discarded left-overs from the human food industry. Components of ‘meat and bone meal’ can be anything from cow heads, stomachs, and intestines, to (horrifying but true) euthanized animals including cows, horses and dogs and cats from veterinarian offices, animal shelters, and farms. And along with those euthanized animals the pet food also contains the drug pentabarbitol that was used to euthanize the animal. ‘Meat and bone meal’ can also contain left-over restaurant grease, and diseased (including cancerous) meat tissues cut away from slaughtered animals. In other words, this commonly used ingredient is a mix of highly inferior and potentially dangerous left-overs from the human food industry.
The pet food ingredient ‘Meat By-Product’ or ‘Meat By-Product Meal’ is pretty much the same thing as ‘meat and bone meal’. It is a highly inferior pet food ingredient containing literally who-knows-what.
Another similar ingredient to the above is ‘Animal Digest’.
As to the chicken feet I mentioned earlier – this item can be found in the ingredients ‘Chicken By-Product’ or ‘Poultry By-Product’ or ‘Chicken By-Product Meal’ or ‘Poultry By-Product Meal’. Any left-overs in the chicken or poultry division – including but not limited to chicken feet, skin including some feathers, chicken or poultry heads, and intestines are found in these ingredients. It does NOT matter as to the health of the bird – sick, healthy, dead, dying…all is included in these ingredients.
So here is what you need to do…BEFORE you purchase any pet food, flip the bag over and closely examine the list of ingredients. The above mentioned ingredients would be listed within the first five or ten ingredients. If you see ANY of those ingredients – it is my suggestion to NOT purchase that food. Remember – chicken feet and euthanized animals do analyze as protein. That is all that is required in pet food – just the correct analysis.
Another little trick some pet food manufacturers use in this category is using grains and chemical additives to grain products to boost the protein percentages. Which is exactly the cause of the pet food recall that began in March 2007 – chemical proteins. Two different chemical additives – that have NO nutritional value to pets, but that analyzed as protein – were added to a grain product (wheat gluten, corn gluten, or rice gluten) solely to provide a cheap protein. Thousands of pets died and countless others became ill because no one counted on the problem of the combination of these two chemicals would cause kidney and urinary blockage. Again, their secret is the product has to analyze as having a particular amount of protein – no one is required to provide a quality meat protein.
While you are looking at the ingredient listing – you should also take note of how many grains (corn, wheat, rice) and/or how many grain products (corn gluten, whole corn, ground corn, whole wheat, ground wheat, wheat gluten, rice, brown rice, brewers rice, soy, and on and on) are listed within the first five or so ingredients. If you find more than one grain listed in the first five ingredients – that is telling you this pet food is acquiring some of its protein from grains.